New site dances to the tune innovation

The interactive arm of E.W. Scripps‘ newspaper division (which is housed here in Knoxville) is experimenting with a new band-and-bar scene site called knoxville520.
In my internal shorthand, I call it an “Innosite,” a play on the name of the consulting firm Scripps has been working with, Innosight, LLC.
It’s an interesting experiment in trying to innovate to serve a much-needed market niche locally; see what you think. Congrats to Sara Schwabe, Jay Small, Rich Lacy and all the folks at Northshore working on the project.
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