The Dave Morgan alarm clock is ringing

Dave Morgan of Tacoda tells newspapers to wake up:

. . two things that most newspaper companies lack these days, and if they don’t get them fast, they are most certainly dead–a vision and a plan for their own future.

— Dave Morgan in Online Spin
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Morgan lists five things newspapers must do. Here they are in abbreviated form:

  • Acknowledge the digital reality
  • Develop a comprehensive, long-term plan for your success
  • Play to win
  • Show patience and resolve
  • Listen to your advertisers and your audiences and your shareholders.

Morgan is one of the smartest guys in the online business from his RealMedia days to Tacoda today — and one who has done business with newspaper companies for years — so whether you agree with him or not, it’s a good message to heed.