A long time comin’

Merrill Lynch analyst Lauren Rich Fine, whose prescience about the newspaper business is hard to argue, makes a prediction:

“Even if the rapid [online] growth continues for the next few years, we don’t see online representing over 50% of newspaper ad revenues for at least a couple of decades, suggesting that industry profit could stay flat for the foreseeable future,” wrote analyst Lauren Rich Fine.

See the Editor & Publisher piece. about her back of the envelope projections.
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