Interesting take on the Google-newspaper ad deal.

In this day and age of declining newspaper fortunes one of the biggest agents of change AWAY from newspapers, that directly has a competitor to newspapers (news.google.com), and that steals away advertising away from newspapers (adwords), is now going BACK to newspapers to sell their ad space (and getting a cut of the deal as part of it)?

Your enemy is your friend!
Tags: newspapers | google