Month: August 2007

  • I’ll take a long neck

    The “long neck” concept is a new one on me. Andy Dickinson says it’s basically a 25:5 rule … The 25:5 rule states that at least 25 percent of demand is for 5 percent of tasks; that 5 percent of content is read by 25 percent of people. A shortcut: 5 percent of the content…

  • A most useful video tool

    One-stop for video stats, facts and figures. Bookmark it; Howard’s done the work for you! Tags: video | video stats

  • Do you see a Niche or a Demo?

    Sweet. The difference between a niche market and a demographic is in the berries. Tags: niche marketing | niche products | niche publications