In early 2006, according to Greg Sterling, the Kelsey Group found print Yellow Pages were the “first choice” for local business information.
Fast forward a mere year and a half, and a new study from TMP Directional Marketing finds 60 percent of consumers use the Internet as their primary information source for yellow page type information.
Sterling says:
This is the “tipping point” everyone has been talking about — it’s been reached.
Is the venerable phone directory good for anything other than flattening papers? Some 90 percent believe a printed yellow pages is more accurate and complete than other sources, but two out of three are USING other sources first.
I think the tipping point is being reached in a lot Internet spaces and movement to Internet platforms and technologies is accelerating.
Tags: yellow pages | local search