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Some of that Om Magic
Om Malik boils down a survey on video advertising into five takeways: Video-sharing sites are getting a bigger share of visits (77%) versus news sites (55%) and broadcast TV sites (49%). Lesson: Good for YouTube, not so good for old tubes. 43% of those polled want ads to be interactive and clickable. Lesson: Don’t put…
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Beta news
Knoxnews’s participation in the local advertising beta of the AP’s Online Video Network got a mention this morning in Microsoft’s news release touting the capability.
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Spook Country jogging
Was listening to an audio version this week of William Gibson’s Spook Country. I will be listening to that for awhile; it’s 11 hours and 3 minutes. Here’s a link to an audio interview by Amazon with the author. I was pretty slow. At least two days it was very hot when I got out…