Read to riches

Buried in Valleywag’s gloating over a tiny dip in print ad revenues at The Wall Street Journal was a more telling stat: The paper’s print readership went up 8 percent in the past year after its publishers cut subscription rates. Average income for the Journal’s two million-plus daily readers is around $200,000 a year, their average net worth over $2 million. Sixty percent are classified as “top management.” If the wantrepreneurs packing Web 2.0 don’t read the Journal, here’s another way to look at it: Maybe they should start.

— PAUL BOUTIN in Valleywag