Leveraging what people are already doing

There’s a point here:

There’s so much opportunity on the web — it’s just a matter of seizing it.

So how can the web make LESS work for journalists rather than more? Which weekend assignment would you have rather had?

Write human interest feature on the storm from scratch, call up people to annoy them for quotes, and then run the AP photo


Read the stories and browse the compelling images already being posted across your local blogosphere, and create a quick link journalism piece to capture it

The web doesn’t have to be harder for journalism — it can be much, much easier — it’s just a matter of learning how to use the web.

It is kind of comical how mainstream media well nigh refuses to use social networks (broadly defined) in the Internet world around it to help tell the story.