On being the link to news

Scott Karp, founder of Publish2, explains the power of “link journalism” using a roundup of Vol coverage we did Monday.

The concept is so counter-intuitive (create outbound links to generate inbound traffic) that news sites for years were loath to link out, particularly to competitors. But as Karp notes:

By rounding up all of the coverage from around the web using LINKS, Knoxnews created a DESTINATION for fans to discuss the game.

And the people being linked to seem to like it as well.

As Karp asks: And you’re not doing it… why?