Is it time for print to start borrowing some of the measurabilitythat’s common online? Why don’t more papers use 800-numbers in ads so they can track the actual phone calls their ads drive? How about the ability to track e-mail or web responses using proxy server technology (think of something like Tiny URLs in print…

“It’s a terrific time for journalists to take their career into their own hands. It’s always been a very passive career … you move up from market to market and you don’t have to retrain yourself. But if you take the time to retrain, if you learn the new skills — and it’s not a…