It’s in the way that we use it

Scripps exec Jay Small on newspaper video:

Focus on video when it is the best storytelling tool for the job. For example: Raw video from a warehouse fire? Great – rough cut it and post it. Two minutes of a print reporter standing in front of a courthouse reading components of a prose story? Not so good. Trying to mimic broadcast news, with anchors, sets, graphics packages and the like, is probably a waste of effort.

Also channeling Clapton as a business model (that MBA music fans, you don’t read everyday).