Wither the ‘Average American’

The 2010 Census data (being collected now … we completed our form last weekend) won’t begin to be available until 2011, but experts already are making projections:

“The iconic American family — married couple with children — will account for a mere 22% of households.”

“The average American has been replaced by a complex, multidimensional society that defies simplistic labeling.”

— Demographics expert Peter Francese in 2010 America, a new Ad Age white paper.

(via Silicon Alley Insider)