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I collected these links on search engine optimization (SEO) for news writing and editing in preparation for speaking to a news editing class at the University of Tennessee this morning. I’m going to talk about how SEO and journalism are not mutually exclusive.
Others may find these useful as well.
- Headline Writing for Google, Social Media and Profit : Condomunity.com
- How To Write Awesome Headlines
- Newspapers search for Web headline magic - CNET News
- Newspapers: Headline writing, use search engine optimization (SEO) - Editors Weblog
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[SEOmoz YOUmoz - SEO For Journalists: Headlines](https://www.seomoz.org/ugc/seo-for-journalists-headlines-body-copy-part-2-of-5) - The Bad, Good And Ugly Advice Given To Journalists On SEO
- How SEO is changing journalism, Shane Richmond - British Journalism Review Vol. 19, No. 4, 2008
- Teaching Online Journalism » Headline writing for online audiences (and search engines)
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[MediaShift . 9 Tips to Improve Search Engine Optimization (SEO) PBS](https://www.pbs.org/mediashift/2008/04/9-tips-to-improve-search-engine-optimization-seo121.html) - Can SEO’s and Journalists Really Be Friends?
- Search-based keyword tool
- Google AdWords: Keyword Tool
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[A journalist’s guide to SEO Blog Econsultancy](https://econsultancy.com/blog/5034-a-journalists-guide-to-seo) - Will SEO spell the end of headline pun-ishment?
- Passive Voice Is Redeemed For Web Headings (Jakob Nielsen’s Alertbox)
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[New tricks: Journalists and SEO — searching for the right balance Old Media, New Tricks](https://www.oldmedianewtricks.com/new-tricks-journalists-and-seo-%E2%80%93-searching-for-the-right-balance/) - Endemic - Newspapers need to learn SEO for headlines
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[Newspaper SEO tips: Effective headlines patrickbeeson.com](https://patrickbeeson.com/blog/2007/oct/17/newspaper-seo-tips-effective-h/) - How To Write Great SEO Headlines — Put Yourself In Their Shoes
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[Headline writing: How to write web headlines that catch search engine spiders New Media Bytes Online journalism, web production and promotion](https://www.newmediabytes.com/2008/04/10/how-to-write-headlines-for-search-engines/)
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