I collected these links on search engine optimization (SEO) for news writing and editing in preparation for speaking to a news editing class at the University of Tennessee this morning. I’m going to talk about how SEO and journalism are not mutually exclusive.

Others may find these useful as well.

• Headline Writing for Google, Social Media and Profit : Condomunity.com
• How To Write Awesome Headlines
• Newspapers search for Web headline magic – CNET News
• Newspapers: Headline writing, use search engine optimization (SEO) – Editors Weblog
• SEOmoz | YOUmoz – SEO For Journalists: Headlines
• The Bad, Good And Ugly Advice Given To Journalists On SEO
• How SEO is changing journalism, Shane Richmond – British Journalism Review Vol. 19, No. 4, 2008
• Teaching Online Journalism » Headline writing for online audiences (and search engines)
• MediaShift . 9 Tips to Improve Search Engine Optimization (SEO) | PBS
• Can SEO’s and Journalists Really Be Friends?
• Search-based keyword tool
• Google AdWords: Keyword Tool
• A journalist’s guide to SEO | Blog | Econsultancy
• Will SEO spell the end of headline pun-ishment?
• Passive Voice Is Redeemed For Web Headings (Jakob Nielsen’s Alertbox)
• New tricks: Journalists and SEO — searching for the right balance | Old Media, New Tricks
• Endemic – Newspapers need to learn SEO for headlines
• Newspaper SEO tips: Effective headlines | patrickbeeson.com
• How To Write Great SEO Headlines — Put Yourself In Their Shoes
• Headline writing: How to write web headlines that catch search engine spiders | New Media Bytes | Online journalism, web production and promotion