A brand of journalist

Below are a few links I pulled together for a pizza lunch (and I wonder why so many accepted the calendar invite) at the News Sentinel today on “Brand Me” for journalists.

Personal branding and the use of Social Media networks can be a controversial topic for journalists, after all more than one has been fired (euphemistically forced to resign) over something they said on Twitter or Facebook or in a blog.

Also, many journalists are uncomfortable about promoting themselves or their work even in the information overload world we live. The early adopters in our newsroom have had few concerns or issues about getting involved in Social Media buzz, but as more journalists are being encouraged to get involved, concerns or frets have surfaced that often don’t have easy answers.

it is clear many journalists, however, are using Social Media, the Internet, and all the digital media at their disposal to draw readers/viewers/audience to themselves, to enhance their credibility and reporting authority, and to find stories, even scoops.

News via social networks and having an identity on social networks is becoming a “must have” within news organizations. Just this week, Facebook published “Facebook + Media” to promote best practices for journalists, developers and media partners.

Where do you weigh in on “Brand Me” for journalists? Are there additional links I should have included below?

YouTube video – 7 Steps To Building Your Online Identity

Using social media for better journalism: @Sreenet at #ONADC � digiphile

Headlines and Deadlines: Some conflicting thoughts on Facebook

Facebook | Facebook + Media

SmartBlog On Social Media � Social media tips for journalists

Sree Sreenivasan – @sreenet, @SREENET’S SOCIAL MEDIA GUIDE – a work in progress

12 Tips for Journalists: My Semester on the Personal Branding Beat at Brand Me a Journalist

View your profile

It is NOT personal branding – it’s Just living your life online. � DigiDave

Building your career brand as a journalist | JobsPage

Teaching Online Journalism � Journalists must build a personal brand: 10 tips

As journalists, are we our own brands?  | Medill | Washington

Colonel Tribune: Chicago’s Unlikely Social Media Pioneer

Boned! – Age columnist sacked over Twitter comments – Digital Media

Octavia Nasr Resigns from CNN Following Controversial Tweet

Enhanced by Zemanta