Text is just for context

Image representing Nick Denton as depicted in ...

Image via CrunchBase

In the text-centric world of media, Gawker Media brash boy Nick Denton lobs another grenade:

People don’t really want to read text,” Denton said. “They want videos, they want images, bigger, more lavish.” In other words, consumers are looking for online media products that more closely resemble TV and magazines.

Gawker Founder: The Future of Online Media Is Video

I love the prototype designs that have circulated of the new Gawker property layouts that are dominated by huge photos.

Interestingly, Denton is not talking about producing a great deal of video content, but just using it.

Enhanced by Zemanta