Bill Tallent, CEO of iPad and smartphone developer Mercury Intermedia, has published some thoughts for news executives on the disruptions they are facing.
Having built 30+ high-volume, high-visibility touch screen news apps for 14 behemoth print and television media organizations, apps that have been downloaded 20 million times and yield over 1� billion user sessions per year, our experiences lead us to suggest three things that will help news organizations decipher this disruption and “skate to where the puck is going.”
First: Consider what consumers seek.
Second: Realize that apps are diminishing the role of printing presses
Third: News industry business models must change
Here is a PDF version of the PowerPoint deck Tallent presented at “The Mobile Migration” workshop on Friday in Nashville at the John Seigenthaler Center. It includes a lot of great information on tablets, touch computing, the iPad, the iPhone and Android devices.