It is for one of the folks on a panel I’m moderating this morning during the APME Conference in Nashville at the John Seigenthaler Cemter.
Back in March in an Advertising Age piece, Steve Rubel highlighted some thoughts from Chad Parziman, director of community and social media for Scripps Networks Interactive in Knoxville.
Scripps Networks Interactive owns HGTV, the Food Network and a suite of other video and web properties.
Parizman told Rubel that the company had passed on putting a lot of resources into Google+, but did put resources into Pinterest after already seeing traffic from it.
Traffic from Pinterest is exceeding 1 million page views a month for Scripps Networks, the article said.