Author: Jack Lail

  • Running the numbers

    We journalist types typically eschew focus groups and market research about news coverage, saying we know what a news story is and we don’t need no stinkin’ survey to figure it out. But we are learning to measure … and are finding it useful even if we put away our pica poles long ago. In…

  • Multimedia boot camp for journos planned in Nashville

    The Freedom Forum’s Diversity Institute is putting on an intensive week-long multimedia boot camp in mid-August. The program is designed for journalism educators, students or professionals with limited multimedia skills.

  • A big newspaper bet

    Nobody is investing  in print newspapers, right?