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Less bluster; more ballyhoo
Buzzmachine Jeff Jarvis often asks “What Would Google Do?” to outline a digital strategy, but maybe the question media companies need to ask is “What would P.T. Barnum Do?” Tom Grubisich urges newspapers to leverage their Google links to the gaudy max instead of lamenting about the search giant. To be blunt, what newspapers have…
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Fish where the fish are
Emily Bell, director of digital content at Guardian News and Media, offers clues to better fishing (for audience). So from the clues we know that the future of journalism is networked not silo’d, we know that it has to be distributed not static, we know that it has to be appropriate for the platform, and…
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On the idea front
Is “Maximizing Shareholder Value” an innovation killer?